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Jeff Loucks

Jeff Loucks is a Director with the Cisco Digitization Office and a visiting scholar at the Global Center for Digital Business Transformation, an IMD and Cisco initiative.

Jeff works with Global 500 firms and innovative startups to explore the strategies and concrete steps companies must take to thrive in an era of digitization. Through fifteen years of research, writing, and consulting, Jeff has helped companies capitalize on technological change by transforming their business models. Jeff is especially interested in the strategies organizations use to adapt to accelerating change. An extensive academic background complements his technology expertise. He wrote his PhD dissertation on Machiavelli (one of the world’s great strategists) and draws upon philosophy, psychology, and political science to understand both institutional and human responses to today’s escalating challenges.

Jeff has a BA in political science from The Ohio State University, and an MA and PhD in political science from the University of Toronto.

James Macaulay

James Macaulay is a Senior Director with the Cisco Digitization Office and a visiting scholar at the Global Center for Digital Business Transformation, an IMD and Cisco initiative.

With nearly two decades of high tech experience, and an extensive body of published research, he has been at the forefront of Cisco’s thought leadership to define digital market transitions and their implications. He is a professional researcher and works with companies around the world to design their digital change roadmaps. Prior to Cisco, he spent seven years as an entrepreneur, running a consulting startup focused on high tech market research and strategy. He has managed technology research portfolios in both the private and public sectors, having served as an analyst with Gartner in Silicon Valley and the Canadian Department of Foreign Affairs and International Trade in Brussels.

James holds a BA (with honors) from Dalhousie University and an MA from the University of Toronto, both in political science. He currently lives in British Columbia with his wife and two children.

Andy Noronha

Andy Noronha is a Director in the Cisco Digitization Office, where he works to develop research and insights that help guide the future of digitization for the company and its customers. He is also a visiting scholar at the Global Center for Digital Business Transformation, an IMD and Cisco initiative, where he conducts research and works with executives from companies seeking to remain competitive in an era of digital disruption.

With 20 years of experience in the technology industry, he possesses a strong background in helping companies remain competitive in the world of business, where technology is constantly evolving. He started his career as an analyst at Gartner, where he led the energy practice and delivered consulting engagements for global technology companies. He later went on to co-found a market research and consulting firm that helped technology vendors to improve their sales and marketing efforts in vertical markets. He is very interested in understanding how technology will transform the lives of future generations.

Andy holds a BS in bioengineering from the University of California, Berkeley. He currently lives in Southern California with his wife and two children.

Michael Wade

Michael Wade is the Cisco Chair in Digital Business Transformation and Professor of Innovation and Strategy at IMD, a Swiss-based business school focusing on executive education.

He is the Director of the Global Center for Digital Business Transformation, an IMD and Cisco initiative. Michael has more than 50 articles and presentations to his credit in leading academic journals and conferences, and has written seven books and more than 20 case studies based on his experience working with organizations. He co-directs IMD’s Leading Digital Business Transformation executive program, and has designed several customized programs for companies such as Credit Suisse, Vodafone, Maersk, Zurich Financial, PSA Peugeot Citroen, and Cartier. He has provided consulting services, executive education, and expert evaluations to public and private sector organizations, including IBM, LVMH, Nestlé, Google, and Novartis. Michael obtained Honors BA, MBA, and PhD degrees from the Richard Ivey School of Business, University of Western Ontario, Canada. He has lived and worked in seven countries and currently resides with his family in Switzerland.

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